1/2/2024 0 Comments Facebook monthly active users![]() Zuckerberg had previously warned that the company's investment in this area would reduce 2021 operating profit by $10 billion and would not be profitable "any time in the near future." It was the first time the company had broken out this segment in its results. Net loss from Meta's Reality Labs, the company's augmented and virtual reality business, was $10.2 billion for the full year 2021, compared with a $6.6 billion loss the previous year. In Meta's earnings call, he said competition for users was one factor impacting the business, mentioning short video app TikTok by name and emphasizing Meta's commitment to providing services for young adults. "I'm encouraged by the progress we made this past year in a number of important growth areas like Reels, commerce, and virtual reality, and we'll continue investing in these and other key priorities in 2022 as we work towards building the metaverse," CEO Mark Zuckerberg said in the earnings release. The company's total revenue, the bulk of which comes from ad sales, rose to $33.67 billion in the fourth quarter from $28.07 billion a year earlier, beating analysts' estimates of $33.40 billion, according to IBES data from Refinitiv. "It's clear that there are many big roadblocks ahead as Meta faces tough new competition for ad revenue such as TikTok, and as it contends with ongoing ad targeting and measurement challenges from Apple's iOS changes," said Insider Intelligence analyst Debra Aho Williamson. REUTERS/Dado Ruvic/Illustration/File Photo Analysts were expecting $30.15 billion, according to IBES data from Refinitiv.Ī 3D printed Facebook's new rebrand logo Meta is placed on laptop keyboard in this illustration taken on November 2, 2021. Meta forecast first-quarter revenue in the range of $27 billion to $29 billion. Meta's chief financial officer, Dave Wehner, told analysts on a conference call that the impact of Apple's privacy changes could be "in the order of $10 billion" for 2022.Īpple's changes to its operating software give users the choice to prevent apps from tracking their online activity for ads, making it harder for advertisers that rely on data to develop new products and know their market. Meta, owner of the second-largest digital ad platform in the world after Google, had previously warned its advertising business faced "significant uncertainty" in the fourth quarter. Shares of Alphabet Inc (GOOGL.O), which posted record quarterly sales that topped expectations on Tuesday, were down nearly 2%. The after-hours slump in Meta shares vaporized $200 billion of its market value, while peers Twitter Inc (TWTR.N), Snap Inc (SNAP.N) and Pinterest Inc (PINS.N)lost another $15 billion in value. The 18-year-old tech giant, which also faces pressure from platforms like TikTok and Google's YouTube, said it expected slowing revenue growth in the coming quarter due to increased competition for users' time and a shift of engagement toward such features as its short video offering Reels, which generate less revenue.įacebook reported 2.91 billion monthly active users in the fourth quarter, showing no growth compared with the previous quarter. Facebook offers something for everyone, whether it’s staying connected with friends and family or catching up on the latest news.Register now for FREE unlimited access to Register The reason for its success is likely its ability to appeal to a wide range of people. The site continues to grow in popularity, with new users signing up every day. This is up from 1.8 billion in September of 2017. Facebook Daily Active Usersġ.9 billion people use Facebook daily. One possibility is that Facebook is simply reaching a saturation point. There are a number of possible explanations for this slowdown in growth. That’s still a lot of growth, but it’s below the company’s historical average. In the fourth quarter of 2017, for example, FB only added 700 million new MAUs compared to the previous quarter. Interestingly, though, Facebook’s growth in terms of monthly active users appears to be slowing down. That’s an impressive figure, and it means that FB now has more monthly active users than any other platform or website in the world. Source:Dataportal Facebook Users By Age 2022 Age GroupĪccording to Facebook’s latest earnings report, the social media giant now has 2.93 billion monthly active users. 31% of Americans receive their news from Facebook.7 in 10 Facebook users don’t trust the site to protect their privacy.Almost three-quarters (72.1%) of Facebook users also use YouTube, WhatsApp, and Instagram.Facebook has over 1.96 billion users every day.Facebook has more than 2.93 billion monthly active users.On average, people spend 33 minutes a day on Facebook.įacebook has 59.0 percent of social media users. According to projections, there will be 257.41 million Facebook users in the US by 2025.įacebook has over 1.9 billion daily active users (DAU’s).
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